Okay, we know, AI (Artificial Intelligence) is everywhere. You’ve probably seen it all over your feed in the past few months. And yes, that can be a bit much. But beyond the trending, let’s get real: how can AI actually help you understand your business better, without needing to be a tech expert? That’s a great question. Let’s break it down in simple terms:

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1. How Business Intelligence connects with AI

Business Intelligence (BI) is all about using data to make better decisions. That includes automating tasks, improving processes, and turning numbers into clear plans. AI fits perfectly here. It helps you save time, organise your data, and spot important trends faster, so you can focus on what matters most in your business.

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2. Task automation with AI

Let’s say every time you get an Excel report, you need to forward it to your team—or when someone adds something to a SharePoint list, a follow-up email needs to go out. That’s where tools like Microsoft Power Automate come in.

And now, with AI built in, you don’t even need to figure out every step. Just describe what you want to do, and Copilot will help build the process for you. What used to take hours can now take minutes, no coding needed.

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3. Brainstorming and Planning with AI Chats

AI chat tools (like ChatGPT or Copilot) are great for planning and idea generation. You can use them to help create KPI (Key Performance Indicator) ideas or track the right data for your company. Try asking questions like:

• “What KPIs should I track for a logistics company?”
• “How should I present these KPIs to my team?”
• “What performance metrics are useful in sales?”

It’s like having a brainstorming partner available 24/7.

4. Getting Insight ideas with AI

Sometimes, knowing what to show in a dashboard is harder than building the dashboard itself. That’s where AI tools like Claude can help. You can ask things like:

“What insights would a CEO of an insurance company want to see in a dashboard?”

And in seconds, it can suggest useful metrics and even dashboard layouts.

Here’s a sample I created in just 2 minutes using Claude:

5. Let AI handle the technical stuff

AI can also help you write simple scripts or formulas to organise your data, even if you’re not a developer. It can generate Python scripts, Excel formulas, or Power BI code (DAX), just by describing what you need in plain English.

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In Conclusion

You don’t need to be a data expert to get value from Business Intelligence. With today’s AI tools, you can turn ideas into actions faster and easier than ever. Think of AI as your assistant—helping you brainstorm, automate, and visualize your data, so you can make smarter decisions.

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Ready to Learn more?

If you’re looking to start your Business Intelligence journey, join our 4-week Insights Bootcamp. You’ll learn hands-on, get your questions answered live, and walk away ready to use AI as your business sidekick.