Excel in Bi

It’s often hard to see the real information and insights hidden behind all the data we’ve been collecting over the years. Many businesses and organisations keep information in different software, old systems, and spreadsheets that no one maintains anymore. This makes it difficult to get clear insights when they’re needed most.

Data holds the answers to many important questions in business. But when data isn’t structured properly, you have to go the extra mile to find useful figures hidden under piles of unorganised information. This is one of the main reasons why businesses end up reacting to problems instead of acting early.

If you have a curious mindset like me, you’ll find Data Analytics both challenging and exciting. There is so much to discover, investigate, and learn, even from the simplest business processes. For example, knowing how many customers from Santiago bought a specific product two years ago could help shape a whole new strategy.

Another example is checking how much money is being spent on premises where customers aren’t visiting. If we haven’t been able to attract customers from those areas, this data could help us create new marketing plans and adjust before someone says, “Our sales are going down” or “We’re losing too many customers.” By using data, we can act early and avoid bigger problems.

My simple advice: with Data Analytics, we become more proactive instead of reactive. We can make better decisions before issues get too big and plan for long-term success.

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Business Question	Insight Possible	Action to Take
How many customers from Auckland bought product X two years ago?	Understand customer trends in that area	Create targeted promotions
How much are we paying for premises with low visits?	Identify unproductive locations	Reduce costs or relocate
Which products are not selling well?	Find weak points in sales	Adjust stock or marketing

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If you have this kind of mindset, you’ll thrive. If you’d like to learn more, we’re waiting for you in our free webinars. Have a great data discovery day!